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Better brochures, catalogs, and mailing pieces

Maas, Jane

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ISBN 10: 0312077300 / ISBN 13: 9780312077303
Verlag: St. Martin's Press
Gebraucht Zustand: Very Good Hardcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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0312077300 First edition. Very good in very good dust jacket. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING58812

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Titel: Better brochures, catalogs, and mailing ...

Verlag: St. Martin's Press


Zustand:Very Good

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Über diesen Titel


Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

About the Author:

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).

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