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Titel: Better brochures, catalogs, and mailing ...
Verlag: St. Martin's Press
Zustand: Very Good
Zustand des Schutzumschlags: Dust Jacket Included
Auflage: 1st Edition
0312077300 First edition. Very good in very good dust jacket. Quality, Value, Experience. Media Shipped in New Boxes. For further information or scans please call or email. Buchnummer des Verkäufers BING58812
Inhaltsangabe: Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
Über den Autor:
Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).
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