Inhaltsangabe
If you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Seth Godin, Gloria Steinem, Tom Peters, and Joseph Campbell.
"Believe Me will help you become the leader you need to be...This manifesto makes an inspired case for the future beyond just branding and the role of storytelling in the business equation." - Kevin Roberts, Worldwide CEO, Saatchi & Saatchi, Author, The Lovemarks Effect: Winning in the Consumer Revolution
"Right on cue, from the moment I started to read Believe Me, I found myself following Michael's words and realized how much this short but powerful book was going to influence me, my organization and all our partners involved in social entrepreneurship. Margolis' bottom of page advice gave me plenty of practical ways to re-evaluate the power of my professional and personal narratives. I can't wait to re-read this manifesto and begin developing new and more effective stories." - Beverly Schwartz, Vice President, Global Marketing, Ashoka
"In Believe Me, Margolis describes the many factors reshaping the rules of business. If you want to excel as a leader of tomorrow, storytelling is a core thinking skill you can't afford to miss. This short little manifesto is an awesome and provocative addition to any business school curriculum." - Paul Dillon, Manager, Learning Strategies, Schulich Executive Education Centre, York University (Toronto, Canada)
For additional reviews or a free excerpt visit http://www.believemethebook.com
Über die Autorin bzw. den Autor
Michael is the CEO and Founder of Get Storied. Serving heads of product, design, and marketing who need to sell a big disruptive future. An advisor to Facebook, Google, and Tesla. 2x TEDx speaker. Helping leaders get the sponsorship, alignment, and transformational results they require. All through the power of Storied communications. Notable clients include Facebook, Google, Tesla, Hulu, NASA, American Express, Deloitte, SAP, Bloomberg, TATA, Greenpeace, Indigenous Design, and UN Foundation. Since 2002, Michael’s worked with hundreds of organizations, 34 industries, 15 countries, and trained 60,000 leaders. The son of an inventor and toy designer, I’m obsessed with how to translate radical ideas into cultural acceptance. Often working on quarterly business reviews, investor pitches, product roadmaps, town-halls, and other moments when your story is up for grabs. Globally-recognized pioneer on storytelling for disruptive innovation. On faculty/instructor for InVision, General Assembly, NASDAQ, Cooper Design, and Kauffman Fellows. Also lecturer at top 20 business schools in the U.S., Canada, and Australia. My work has been featured in Fast Company, TIME, and Inc Magazine. Trained as a cultural anthropologist. Michael began his career as a social entrepreneur – working on poverty, race, and the Digital Divide. Co-founder of Cityskills, funded by Rockefeller and Ford Foundations, and incubated by New Profit Inc. A start-up failure by the age of 24. A student of the wisdom traditions. A practitioner and teacher for the Center for Spiritual Embodiment. Raised in Switzerland and Los Angeles. Spent 20+ years in SF, NYC, Boston, DC. From 2015-2016, Michael lived out of two carry-on bags, nomad for 500 days, working around the world. Finishing up my next book: Story 10x: Turn the Impossible Into the Inevitable. You can find me on twitter @getstoried. I’m left-handed, color-blind, and eat more chocolate than the average human.
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