Being Direct: Making Advertising Pay. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Random House, 1996
- Hardcover
- Gebraucht
Anbieter: Wonder Book, Frederick, MD, USAWonder Book
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 1. November 1997
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 6,43
Artikelbeschreibung des Verkäufers
Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Bestandsnummer des Verkäufers V18A-07126
- Titel
- Being Direct: Making Advertising Pay
- Autor
- Wunderman, Lester
- Verlag
- Random House
- Erscheinungsjahr
- 1996
- Zustand
- Very Good
- Schutzumschlag
- Schutzumschlag
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0394540638
- ISBN-13
- 9780394540634
The creator of direct marketing discusses his development of the successful marketing strategy and explains how the interactive techniques that he created will transform the world of business and sales in the future. 25,000 first printing. Tour.
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Über die Autorin bzw. den Autor
Lester Wunderman is Chairman of Wunderman, Cato, Johnson and Senior Adviser to the Board of Directors of Young and Rubicam, with which it merged in 1973. He has received countless awards for his contributions to the field of direct marketing and has been named to the Direct Marketing Hall of Fame. He has served as Director and Secretary Treasurer of the American Association of Advertising and was Director of the Advertising Council. This is his first book. He lives in New York City with his wife, Sue Cott.
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