Behavioural Conflict : Why Understanding People and Their Motivations Will Prove Decisive Future Conflict

Beschreibung:

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 52427688-20

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Críticas: I commend this excellent book authored by two practitioners with a record of success. It makes a clear and well argued case for a profound change to our conduct of War Amongst the People. --General Sir Rupert Smith KCB DSO OBE QGM

The lessons of Afghanistan are finally being learned. This is a pioneering work of theory grounded in practice. It is a manual of warfighting in the information age, not only how to win wars but how to limit and even avoid them. The authors understand that firepower alone will not change people s minds --Martin Bell OBE

It is rare for military insiders to produce an analysis that is counter intuitive and turns conventional assumptions on their head. But Mackay and Tatham risk gripping the implications for the military and their political leaders of the profound change in the media space. The flat earthers need to take note. That space is nothing like what they have long assumed. --Nik Gowing