Titel: The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Verlag: AMACOM
Erscheinungsjahr: 2004
Sprache: Englisch
ISBN-10: 0814416705
ISBN-13: 9780814416709
Einband: Softcover
Zustand: Very Good
Gewicht: 1,032�Pfund

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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation’ The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

�ber die Autorinnen und Autoren

TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).

David G. Pugh is a coauthor of "Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company.

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