Written in a reader-friendly style that assumes no prior knowledge of behavior modification or psychology, this best-selling text provides a comprehensive, practical presentation of both the elementary principles of behavior modification and step-by-step “how-to” guidelines for their application. Students not only develop a fundamental grasp of basic principles, but learn how to apply them effectively to their everyday concerns―from helping children learn life's necessary skills to solving some of their own personal behavior problems.

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For courses in Behavior Modification, Applied Behavior Analysis, Behavior Therapy, The Psychology of Learning. Written in a reader-friendly style that assumes no prior knowledge of behavior modification or psychology, this best-selling text provides a comprehensive, practical presentation of both the elementary principles of behavior modification and step-by-step "how-to" guidelines for their application. Students not only develop a fundamental grasp of basic principles, but learn how to apply them effectively to their everyday concerns-from helping children learn life's necessary skills to solving some of their own personal behavior problems.

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