For freshman through senior-level courses in Behavior Modification, Applied Behavior Analysis, or Behavior Therapy. Assuming no prior knowledge of behavior modification or psychology, this widely-adopted text offers students personal, hands-on experience with the principles of behavior modification and their application to everyday concerns ― from helping children learn life's necessary skills to solving some of their own personal behavior problems. Written in a very readable style ― with numerous real-life examples ― it features extensive descriptions of the particulars of program design, implementation, and evaluation ― and includes summary how-to guidelines for most chapters.

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For freshman through senior-level courses in Behavior Modification, Applied Behavior Analysis, or Behavior Therapy. Assuming no prior knowledge of behavior modification or psychology, this widely-adopted text offers students personal, hands-on experience with the principles of behavior modification and their application to everyday concerns - from helping children learn life's necessary skills to solving some of their own personal behavior problems. Written in a very readable style - with numerous real-life examples - it features extensive descriptions of the particulars of program design, implementation, and evaluation - and includes summary how-to guidelines for most chapters.

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