Becoming a Digital Marketer : Gaining the Hard and Soft Skills for a Tech-Driven Marketing Career

Anya Gildner

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Sprache: Englisch

Verlag: Baltika Press, 2019

1733794875 / 9781733794879

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Artikelbeschreibung des Verkäufers

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: organic search (SEO)paid advertising (PC)social media marketingreporting & analyticsbranding & copywritingemail marketingIn Part 2, you'll read about the soft skills essential to business, like: writing emailsinvoicing & salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The AuthorsAuthors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.…

Bestandsnummer des Verkäufers 00095414288

Titel
Becoming a Digital Marketer : Gaining the Hard and Soft Skills for a Tech-Driven Marketing Career
Autor
Anya Gildner
Verlag
Baltika Press
Erscheinungsjahr
2019
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1733794875
ISBN-13
9781733794879

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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