BUILT TO LAST

The concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling author, speaker and business management consultant Jim Collins and organizational theorist Jerry Porras, it's the only blueprint you need for sustained business growth.

'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' -- Wall Street Journal

'Outstanding from Jim Collins as always. A definite must-read' -- ***** Reader review
'Blew my mind on how to run a business, every leader or business owner should read this book' -- ***** Reader review
'Very enlightening!' -- ***** Reader review
'This book among top 5 business book I ever read!' -- ***** Reader review

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'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'

Drawing upon a six-year research project at the Stanford University Graduate School of Business, multimillion copy bestselling author, speaker and consultant focused on business management and company sustainability and growth Jim Collins and organizational theorist Jerry Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'

Built to Last is the result of that research: filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

James Collins is a leading Sport & Exercise Nutritionist. Currently working as a consultant within European Football, he was Head of Nutrition at Arsenal Football Club from 2010 until 2017. During this period, he was also recruited as Consultant Nutritionist for the England Football Team at the 2014 FIFA World Cup in Brazil and advised the 2018 World Cup winning French men's football team.

In elite sport, James has advised Team GB Olympic teams and athletes during the Beijing 2008, London 2012 and Rio 2016 Olympic Games.

Recently elected as President of The Royal Society of Medicine's 'Food and Health' forum, James is a member of the international group PINES, and is a registered Sport & Exercise Nutritionist (SENr).

Following his undergraduate study in the USA and UK, James completed his Masters Degree in Sport and Exercise Nutrition at Loughborough University. He then added The International Olympic Committee (IOC) Diploma in Sport and Exercise Nutrition, awarded by the Medical Commission, in Lausanne, Switzerland.

At his Harley Street practice, The Centre for Health and Human Performance (CHHP), James works with clients ranging from CEOs to athletes and celebrities from performance industries.

James also regularly collaborates with the media. He is columnist for The Telegraph and a regular consultant to the BBC, recently working on the 2018 Sport Relief television show, while he is a regular contributor to BBCGoodFood online.