Verkäufer
ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. Mai 2010
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1591391458I4N00
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Über die Autorin bzw. den Autor: James Gilmore and Joseph Pine are co-founders of Strategic Horizons LLP, a 'thinking studio' that combines the best of consulting firms, think tanks, and acting workshops to help companies design all-new say of adding value to their economic offerings. Together they authored the bestseller, The Experience Economy, and edited Marketing of One and Pine himself wrote Mass Customization.
Titel: Authenticity: What Consumers Really Want
Verlag: Harvard Business Review Press
Erscheinungsdatum: 2007
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Hardback. Zustand: Fine. Artikel-Nr. GOR010895934
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002007175
Anzahl: 5 verfügbar
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes Königreich
Zustand: Good. Good condition. Light wear to boards. Content is clean and bright. Good DJ with some edge wear and creasing. Artikel-Nr. 9999-99987984656
Anzahl: 1 verfügbar
Anbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M01591391458-G
Anzahl: 2 verfügbar
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M01591391458-V
Anzahl: 1 verfügbar
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4843671-6
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Reno, Reno, NV, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591391458I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591391458I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591391458I2N00
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4341652-20
Anzahl: 1 verfügbar