It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Bestandsnummer des Verk�ufers 157851441X-11-1

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Bibliografische Details

Titel: The Attention Economy : Understanding the New Currency of Business
Verlag: Harvard Business Review Press (edition )
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 157851441X
ISBN-13: 9781578514410
Einband: Hardcover
Zustand: Good

�ber diesen Titel

Inhaltsangabe

1. Identifies attention management as the new critical competency for 21st century business.
2. A landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention--both internally and out in the marketplace--they'll fall hopelessly behind in our information-flooded world.
3. Based on an exclusive global research study, with examples from a range of companies.
4. A revolutionary four-part model for managing attention in all areas of business.
5. Presents a multidisciplinary approach to the topic of "attention," incorporating economics, psychology, and technology.
6. Appeals to readers not only as representatives of an organization, but as individuals.

�ber die Autorin bzw. den Autor

Thomas H. Davenport is Director of the Accenture Institute for Strategic Change, a Professor at the Boston University School of Management, and a Distinguished Scholar in Residence at Babson College.
John C. Beck is a Senior Research Fellow with the Accenture Institute for Strategic Change and a Professor at the Andersen School of Management at UCLA.

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