Inhaltsangabe
Picking up where Ernst & Young's last blockbuster Blur leaves off, this book creates a radical manifesto for the future of organisations. In The Atomic Corporation Roger Camrass and Martin Farncombe examine the radical changes that are going to sweep across the global economy in the next decade.
Today's oversized, introspective, and often unresponsive corporation will evolve into much smaller business units. These units, or 'atoms', will have payrolls closer to 100 people than 100,000. Freed from the constraints of size they will be able to adapt to ever-changing circumstances and the demands of a much more powerful consumer. In this new environment, all non-core operations will be devolved to external networks while value will be delivered to consumers not through the corporation but through a complex and ever-changing web of business-to-business connection - what the authors call 'the molecule'.
In The Atomic Corporation the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure.
The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.
"Farncombe and Camrass put forward a radical, powerful and at times unsettling thesis. If companies are to produce sustained growth and increased returns for shareholders in the world that the authors describe, they will increasingly rely on digital business strategies. For larger companies it means combining the leverage that their greater size affords them, with the degree of flexibility common to successful smaller firms. The companies that do this best will become devastatingly competitive."
John Leggate, Group Vice President, Digital Business, BP
"In this far-seeing, logical and insightful book, Camrass and Farncombe have provided an invaluable analysis of technology-driven trends which promises to revolutionize the workplace."
Andy Eggleston, Vice President, E-Business Europe, Ford Motor Company
"Not content with a concise, hysteria-free analysis of the technology-inspired forces shaping our lives, the authors predict corporate future in some detail. Conviction Futurism. Bravo! The idea that digital connectivity is the force causing organizations to break apart, and that Megacorp can no longer rely on gravity, is appealingly if paradoxical. In this world the only fully digitised organizations (large or small) will be eligible to play in the Atomic Business Olympics. The CIO is set to become Corporate Gold Medalist or unemployed."
Peter Sole, CEO, The Research Board Inc
Von der hinteren Coverseite
Picking up where Ernst and Young's last blockbuster
Blur leaves off,
this book creates a radical manifesto for the future of organisations. In the Atomic Corporation Roger Camrass and Martin Farncombe examine the radical changes that are going to sweep across the global economy in the next decade.
The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away from tangible assets and into 'intangibles' based on relational capital. In a connected world a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders and employees, and not its traditional asset values.
So what does this mean for organizations? Camrass and Farncombe demonstrate that corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets, the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organizational shape, market dynamics and capital structure as well as for our careers.
The Atomic Corporation provides a blueprint for our companies and working lives and demonstrates how these new models will unlock new corporate and personal wealth.
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