Asking For Trouble: Understanding what people think when you can't trust what they say. Dieser Artikel ist nicht verfügbar.Asking For Trouble: Understanding what people think when you can't trust what they say

It’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience.

Trouble is, the asking doesn’t always help.

Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can’t trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth.

This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications.

ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK

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INSPIRING AND FUNNY! Rita Clifton CBE

Incredibly usable and wonderfully readable. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality

A brilliant book. A genuine blueprint. James Stevens, Director of Group Product Design

Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes

Jon has spent 25 years helping businesses, government and charities better understand their audiences, enabling them to make good decisions, produce great ideas, develop effective policies, and create compelling marketing communications. Jon is managing partner of consumer insight company Kindling. His first research company, Rosenblatt, was acquired by the Cello Group in 2007. He lives in North London with his wife, four sons and a dog.