Hate asking for money? You’re not alone.
For most nonprofit leaders, board members, and volunteers, the thought of asking for money ranks somewhere between public speaking and root canals on the list of things they’d rather avoid. But what if fundraising could actually be enjoyable?
In this concise, practical guide, fundraising expert Marc A. Pitman reveals his proven R.E.A.L. method for painless fundraising:
Research your prospects effectively
Engage donors in meaningful ways
Ask confidently for the right amount
Love your donors, whether they give or not
Using relatable stories and actionable strategies, Pitman shows you how to:
- Transform your fear of asking into fundraising confidence
- Build authentic relationships that lead to joyful giving
- Create a gift grid that ensures you’re asking for the right amounts
- Identify each prospect’s unique giving motivations
- Handle objections with grace and turn "no" into "not yet"
- Thank donors effectively to build lasting connections
Translated into five languages (Dutch, Polish, Spanish, and Mandarin) and used by thousands of nonprofits worldwide, this international bestseller delivers powerful fundraising techniques without the complexity of most fundraising books.
Whether you’re a board member intimidated by fundraising, a new development professional, or an executive director wearing multiple hats, Ask Without Fear! provides the simple framework you need to raise more money with less stress.
"Reading this book was a game-changer. What I found particularly insightful was the concept of matching a cause to a person who cares about it. These are really concrete things that are immediately actionable." - Kael Shipman
"Marc has distilled years of fundraising wisdom into 94 pages of pure gold. More doable and less intimidating than similar books." - Hildy Gottlieb, Co-Founder, Creating the Future!
Marc A. Pitman, is an internationally-recognized nonprofit leadership coach and fundraising trainer. The CEO of The Concord Leadership Group, Marc is also the founder of FundraisingCoach.com, and the director of TheNonprofitAcademy.com. A Certified Franklin Covey Coach, Marc has helped executive directors and nonprofit CEOs raise millions of dollars for organizations ranging from schools to colleges, from hospitals to hospices, from community theaters to churches. A noted expert quoted in print, radio, and TV, Marc is a sought-after speaker at conferences and seminars. He's been called "the Johnny Appleseed of fundraising." Marc resides in Greenville, SC, with his incredible wife and three amazing kids. And if you drive by him in a car, you're likely to see him singing 80's tunes loud enough to embarrass his kids.