You Are Not an Artist: A Candid Guide to the Business of Being a Designer

Sprache: Englisch

Verlag: BookBaby, 2022

1667863177 / 9781667863177

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Artikelbeschreibung des Verkäufers

It's becoming increasingly easier for anyone to be a "designer," or at least call themselves any combination of designerly-titles: Graphic designer, art director, commercial artist, visual communicator, content creator. The list goes on. But there's one big thing about design that most people get wrong: It's not about making things look good. A designer's job is to focus on meaning, how it can be created and communicated. To understand how products are sold and marketed. To evaluate business problems and solve them with creative ideas and processes. Like the list of titles, this too goes on and on. Sadly, the majority of design education has poorly positioned the role of the designer. Too few practitioners develop the necessary understanding that design is a business, not an art. Good news: All the things designers aren't being taught in the classroom can be found in this book. Things like: What makes design successful, rather than good. How to amass a body of knowledge, rather than a body of work. And why the design community should strive to be an army of thinkers, rather than makers. Whether you're a student, you're five years into an agency job and still floundering to find confidence, ten years in and considering career reinvention, or feeling stale and burnt out from decades of poor collaboration and deadline fatigue, this can act as a companion throughout your journey. Plus, it's also for the design curious and the design adjacent, because the little details that make designers successful is knowledge that everyone can benefit from, as design touches all aspects of our everyday life.…

Bestandsnummer des Verkäufers 00099933486

Titel
You Are Not an Artist: A Candid Guide to the Business of Being a Designer
Autor
Jon Robinson
Verlag
BookBaby
Erscheinungsjahr
2022
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1667863177
ISBN-13
9781667863177

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

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