Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves; knowing that your rival is trying to do the same thing to you. Using case studies, this title shows how nearly every business and personal interaction has a game theory component to it.

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"It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time." The Economist

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