Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

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Praise for Inside the Minds:

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." - Richard Costello, Manager-Corporate Marketing Communication, General Electric (NYSE: GE)

"An important read for those who want to gain insight....lifetimes of knowledge and understanding..." - Anthony Russo, Ph.D., CEO, Noonan Russo Communications

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