The Art of the Long View: Scenario Planning - Protecting Your Company Against an Uncertain Future

Beschreibung:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001678999

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Inhaltsangabe:

Reseña del editor: How can people, businesses and institutions plan for the future? To act with confidence, one must be willing to look ahead and consider uncertainties. This book shows managers how to use scenario planning to be prepared for all possible future events that might affect their company. The author carried out scenario exercises with such companies and institutions as The White House, Volvo, Nissan and the International Stock Exchange. There are several case-studies of top companies who use scenario planning, such as Shell.