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Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback. Bestandsnummer des Verkäufers AB3-02891
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Über die Autorinnen und Autoren:
Jeremy A. Rosenau is an Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University and Program Director of Master of Science in Fashion Apparel Studies. He currently is a member of the Human Resources Development Council) and the Childrenswear Marketing Committee, both of the American Apparel and Footwear Association (AAFA). As President of Nannette Manufacturing Company, Inc. he served as President of the Childrenswear Manufacturers Association and a board member of the Educational Foundation for the Fashion Industry.
David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award. His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of apparel companies in the United States and Europe. Wilson is also an accomplished fiction author with books published by Berkley Books and Mont Clair Press; he is on the board and VP of International Thriller Writers.
Titel: Apparel Merchandising: The Line Starts Here
Verlag: Fairchild Books
Erscheinungsdatum: 2014
Einband: Softcover
Zustand: Very Good
Auflage: 3. Auflage
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 12006408-6
Anzahl: 1 verfügbar
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Fair. 3. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 1609015398-7-1
Anzahl: 1 verfügbar
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 1609015398-8-1
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005736268
Anzahl: 1 verfügbar
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-306978
Anzahl: 1 verfügbar
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Zustand: Neu. Neu Neuware, Importqualität, auf Lager - Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers. Artikel-Nr. INF1000769975
Anzahl: 1 verfügbar
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2014. 3rd Revised edition. Paperback. Num Pages: 512 pages, 138 bw and 12 color illus. BIC Classification: KNDD; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 235 x 190 x 31. Weight in Grams: 1034. . . . . . Books ship from the US and Ireland. Artikel-Nr. V9781609015398
Anzahl: 15 verfügbar