Apis: A Strategy Guide: Creating Channels with Application Programming Interfaces

Daniel Jacobson is Director of Engineering for the Netflix API, which is the primary distribution channel for getting movie and subscriber information to hundreds of Netflix-ready streaming devices. Prior to Netflix, Daniel led an engineering team NPR where he created the NPR API as well as the content management system that drives NPR.org, mobile platforms, and all other digital presentations of NPR content.

As CTO of Apigee, Greg Brail has led the Apigee technology team as it deployed its API management technology for scores of customers. Prior to joining Apigee, Greg led the technology behind BEA’s WebLogic JMS and Core Engine initiatives and developed the message-delivery infrastructure at TransactPlus.

Greg spent his formative years with transaction-processing pioneer Transarc, where he deployed production systems at JPMorgan and elsewhere. He has held positions at Citibank and at IBM. Greg holds a degree in Computer Science from Brown University.

Dan Woods is a seasoned CTO, author, speaker, and entrepreneur with experience in business, computer science, journalism, and publishing. He is CTO and Editor of CITO Research, a firm dedicated to creating content to improve the performance of CIO and CTOs. As an author, Dan has written or coauthored more than 20 books about business and technology, ranging from books about service-oriented architecture, open source, manufacturing, RFID, and wikis to the ideas driving the latest generation of enterprise applications, particularly in the face of Web 2.0's impact on the enterprise. Dan has written hundreds of white papers and conducted more than 1,000 interviews with experts in a variety of fields. He is also an invited speaker and moderator at international conferences.

As a CTO, Dan built technology for companies ranging from Time Inc. New Media to TheStreet.com. He has managed the product development cycle from initial requirements through sales for websites and software products designed for the publishing and financial services industries. At TheStreet.com, his systems supported the company's successful IPO and handled millions of daily page views while the number of subscribers tripled and new lines of business were launched. At CapitalThinking, Dan's software was purchased by the IT departments of large financial institutions including General Electric, JPMorgan Chase, and Citigroup.

Dan holds an M.S. from Columbia University's Graduate School of Journalism and a B.A. in Computer Science from the University of Michigan. Since July 2008, Dan has been writing a column for Forbes.com.