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The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and

Aubuchon, Norbert

16 Bewertungen bei Goodreads
ISBN 10: 0814479529 / ISBN 13: 9780814479520
Verlag: AMACOM, 1997
Gebraucht Zustand: Very Good Softcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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0814479529 Very good. Clean text. Email for further information. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BINGX85911773

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Bibliografische Details

Titel: The Anatomy of Persuasion: How to Persuade ...

Verlag: AMACOM

Erscheinungsdatum: 1997

Einband: Paperback

Zustand:Very Good

Über diesen Titel

Inhaltsangabe:

"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication

* perceive the needs of others

* present the features and benefits of their idea

* understand the subconscious decisions people often make

* create a logical, error-free proposal (oral or written) that will win the day."

Review:

In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.

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