Analyzing and Reporting Focus Group Results
Krueger, Richard A.
ISBN 10: 0761908161 ISBN 13: 9780761908166
Verlag: Sage Publications, 1997
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Paperback
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Beschreibung
Beschreibung:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0761908161I3N00
Inhaltsangabe:
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Über die Autorin bzw. den Autor: Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
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Bibliografische Details
Titel: Analyzing and Reporting Focus Group Results
Verlag: Sage Publications
Erscheinungsdatum: 1997
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket