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Bibliografische Details

Titel: The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Bus
Verlag: Routledge
Erscheinungsjahr: 1998
Sprache: Englisch
ISBN-10: 0415171911
ISBN-13: 9780415171915
Einband: Hardcover
Zustand: Tr�s bon

�ber diesen Titel

Inhaltsangabe

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

�ber die Autorin bzw. den Autor

Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway.

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