Foto des Verkäufers
2001. 278 pages. Signed by the author. Blue cloth hardcover, with unclipped dustjacket. Clean pages and firm binding, with slight tanning on fore-edge. Boards are good, slight bumping on corners and spine ends, but generally clean. Dj is good, slight creasing on corners and spine ends, yet overall appearance is clean. Buchnummer des Verkäufers
Inhaltsangabe: This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the "one-to-one" concept and reveals visions of marketing and customer relationship management. It has a five-stage methodology to empower readers to apply the topics in the book to their own company culture and structure. There is also a look at how and why companies have succeeded or failed in the Internet economy.
Titel: All-To-One: The Winning Model for Marketing ...
Verlag: McGraw-Hill Publishing Co.
Buchbeschreibung London, McGraw-Hill, 2001. Hardcover. 278 S. Gut erhaltenes Exemplar ohne Mängel. Text sauber. Sprache: Englisch Gewicht in Gramm: 620. Artikel-Nr. 201503