Alien Robot Banker. Dieser Artikel ist nicht verfügbar.Alien Robot Banker

Your marketing can be accurate, polished—and completely forgettable.

Most businesses don’t have an information problem. They have an attention problem. Their marketing sounds professional, looks respectable, gets approved…and disappears.

Alien Robot Banker is a practical guide for marketers, business owners, and creative teams who want to make their messages more memorable—without making their brands look cheap, careless, or unprofessional.

Meet three unlikely marketing guides:

• Zog the Alien helps you identify and break the predictable assumptions that make marketing easy to ignore.
• Byte the Robot turns humor into a repeatable creative process your team can actually use.
• Mr. Coin the Banker shows you how to test your ideas, measure the results, and improve what works.

Inside, you’ll discover:

• Why safe marketing is often forgettable marketing
• Three practical humor tools: Mismatch, Misplaced Sincerity, and Exaggeration
• How to uncover humorous ideas in ordinary customer and workplace situations
• A step-by-step process for observing, writing, filtering, testing, and launching an idea
• How to use humor while protecting your brand’s credibility
• How to measure engagement, recall, response, and business results

This is not a book about becoming a comedian.

It is a short, approachable system for turning ordinary marketing into something people notice, remember, and act on.

Bring one existing advertisement, email, social post, or landing page. Zog, Byte, and Mr. Coin will help you find the predictable idea, add the twist, and decide how to test it.

Quit paying only for impressions. Start creating them.

Cordell Giesen is a marketing strategist, author, speaker, and creator of Alien Robot Banker. His work focuses on strategic humor, memorable marketing, and the role creativity plays in helping brands earn attention and produce measurable business results.With more than two decades of experience in marketing and advertising, Cordell has launched thousands of campaigns and managed millions of dollars in advertising budgets. During that time, he noticed a persistent problem: many campaigns are polished, professional, and completely forgettable. While most businesses retreat toward safe, interchangeable messaging, the brands that stand out are often the ones willing to use personality, surprise, and humor with greater purpose.Cordell developed the Alien Robot Banker framework to make those creative principles easier to understand and apply. Through Zog the Alien, Byte the Robot, and Mr. Coin the Banker, he shows marketing teams how to challenge predictable assumptions, build brand-relevant humor, and measure whether an idea is producing meaningful results.As the founder of Humor in Marketing LLC, Cordell publishes research, frameworks, commentary, case studies, and creative experiments about humor, advertising, storytelling, and audience attention. His goal is to help marketing leaders, premium brands, and business owners replace bland communication with ideas people notice, remember, and share.His guiding philosophy is simple:Serious Results. Questionable Tone.