Titel: The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging
Verlag: McGraw-Hill Companies
Erscheinungsjahr: 2019
Sprache: Englisch
ISBN-10: 1260455440
ISBN-13: 9781260455441
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 1,32�Pfund

�ber diesen Titel

Inhaltsangabe

An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy

Airbnb best embody the entrepreneurial and disruptive spirit of today’s sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb’s leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time.

The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features:

•Airbnb strategies and practices that will drive customer engagement and loyalty

•Expert advice on how to provide phenomenal customer service

•Illuminating stories about Airbnb guest and host experiences

•Unique leadership principles for activating all stakeholders--including those who share resources and services and more

. NOTA: El libro no est� en espa�ol, sino en ingl�s.

�ber die Autorin bzw. den Autor

Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.

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