The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters: The Ultimate . Copy from One of America's Top Copywriters

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ISBN 10: 0470051248 ISBN 13: 9780470051245
Verlag: -, 2006
Gebraucht paperback

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Beschreibung

Beschreibung:

The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters: The Ultimate . Copy from One of America's Top Copywriters This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780470051245

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Inhaltsangabe:

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Über die Autorin bzw. den Autor:

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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Bibliografische Details

Titel: The Adweek Copywriting Handbook: Ultimate ...
Verlag: -
Erscheinungsdatum: 2006
Einband: paperback
Zustand: Very Good

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