The Adweek Copywriting Handboo
Sugarman, Joseph
ISBN 10: 0470051248 ISBN 13: 9780470051245
Verlag: Wiley, 2006
Gebraucht
Softcover
Verkäufer
World of Books (was SecondSale), Montgomery, IL, USA
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Beschreibung
Beschreibung:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00102414441
Inhaltsangabe:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Über die Autorin bzw. den Autor:
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
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Bibliografische Details
Titel: The Adweek Copywriting Handboo
Verlag: Wiley
Erscheinungsdatum: 2006
Einband: Softcover
Zustand: Very Good