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Advertising Uneasy Persuason

Schudson, Michael

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ISBN 10: 0465000789 / ISBN 13: 9780465000784
Verlag: Basic Books
Gebraucht Zustand: Good Hardcover
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0465000789 Good some underlining and marginalia in very good dust jacket. First edition. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING39802

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Bibliografische Details

Titel: Advertising Uneasy Persuason

Verlag: Basic Books

Einband: Hardcover

Zustand: Good

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Über diesen Titel

Inhaltsangabe:

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

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