Beispielbild für diese ISBN

Advertising Uneasy Persuason

Schudson

Verlag: Basic Books
ISBN 10: 0465000789 / ISBN 13: 9780465000784
Gebraucht / Hardcover / Anzahl: 1
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen
In den Warenkorb legen
Preis: EUR 5,06
Währung umrechnen
Versand: EUR 4,20
Innerhalb USA
Versandziele, Kosten & Dauer

Für später vormerken

Über dieses Buch

Bibliografische Details


Titel: Advertising Uneasy Persuason

Verlag: Basic Books

Einband: Hardcover

Zustand: Good

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Beschreibung:

0465000789 Good some underlining and marginalia in very good dust jacket. First edition. Quality, Value, Experience. Media Shipped in New Boxes. For further information or scans please call or email. Buchnummer des Verkäufers BING39802

Über diesen Titel:

Bewertung (bereitgestellt von GoodReads):
4 durchschnittlich
(1 Bewertungen)

Inhaltsangabe: What does advertising do? Does it create needs and desires? Is it the faith of a secular society? If so, why does it inspire so little devotion? "Advertising, the Uneasy Persuasion" is a clear-eyed account of advertising as both a business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson offers a balanced appraisal of how advertising really works, or fails to work. Encompassing a broad survey of academic debate about advertising, he presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. Schudson evaluates not only advertising but consumer society generally, challenging the most common critiques of consumer society to argue that criticism of consumer capitalism is as old a tradition as consumer capitalism itself.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieter- & Zahlungsinformationen

Zahlungsarten

Dieser Anbieter akzeptiert die folgenden Zahlungsarten:

  • American Express
  • Bar
  • Carte Bleue
  • EuroCard/MasterCard
  • Money Order
  • PayPal
  • Visa

[Im Angebot des Anbieters suchen]

[Alle Bücher des Anbieters anzeigen]

[Dem Anbieter eine Frage stellen]

Anbieter: Robinson Street Books, IOBA
Adresse: Binghamton, NY, USA

AbeBooks Verkäufer seit: 31. Dezember 1996
Bewertung: 5 Sterne

Heritage BooksellerHeritage Bookseller
AbeBooks Mitglied seit 1996

Geschäftsbedingungen:

Robinson Street Books, 184 Robinson Street, Binghamton, NY 13904
Email: info@robinsonstreetbooks.com Phone: 607-217-4328 Within USA: 800-
572-4416 Contact: Rhett Moran

All books are guaranteed to be as described. Books are returnable within 2
weeks. Please notify us before returning a book. All items are offered
subject
to prior sale. ALL AUTOGRAPHS ARE GUARANTEED AUTHENTIC, and if found
otherwise, may be returned by original purchaser, for full refund without
time limit. We accept ALL MAJOR CRE...

[Mehr Information]

Versandinformationen:

Shipping: Media Mail Shipping: $4.49 first book, $1.00 each other. Priority
$7.50 first book $3.00 each other. Some books and sets added postage required.


Anbieterinformationen: Our offices and warehouse are located in Binghamton NY. All of our available books are on-line. We are not open to the public. Local buyers may make appointment to pick up items at our warehouse.