Titel: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Verlag: Entrepreneur Press
Erscheinungsjahr: 2016
Sprache: Englisch
ISBN-10: 1599185962
ISBN-13: 9781599185965
Einband: Paperback
Zustand: Very Good

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Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

�ber die Autorin bzw. den Autor

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR. Brian Kurtz has been a serial direct marketer for almost 35 years and is the driving force behind the Titans of Direct Response Conference. He writes and speaks regularly and consults with leading direct marketing companies and entrepreneurs in a wide variety of categories.

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