Advertising and Promotion
George Belch
ISBN 10: 1259921697 ISBN 13: 9781259921698
Verlag: Editorial McGraw-Hill, 2017
Gebraucht
Paperback
Verkäufer
ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 2. Juli 2009
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.47. Bestandsnummer des Verkäufers G1259921697I3N10
Inhaltsangabe:
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.
In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Über die Autorin bzw. den Autor: Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Advertising and Promotion
Verlag: Editorial McGraw-Hill
Erscheinungsdatum: 2017
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Beste Suchergebnisse beim ZVAB
Foto des Verkäufers
ISE Advertising and Promotion (COLLEGE IE OVERRUNS)
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. wbs3439539302
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
ISE Advertising and Promotion (COLLEGE IE OVERRUNS)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR010435634
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
ISE Advertising and Promotion (COLLEGE IE OVERRUNS)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fine. Artikel-Nr. GOR013888764
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Loose Leaf for Advertising and Promotion
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9781259921698
Anzahl: 7 verfügbar
Beispielbild für diese ISBN
Loose Leaf for Advertising and Promotion
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Loose Leaf for Advertising and Promotion This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781259921698
Anzahl: 7 verfügbar
Beispielbild für diese ISBN
Advertising and Promotion: An Integrated Marketing Communications Perspective
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-117056
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Advertising and Promotion: An Integrated Marketing Communications Perspective -11E
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Artikel-Nr. 370436014
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
ISE ADVERTISING AND PROMOTION
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-173262
Anzahl: 1 verfügbar