25.0 x 19.0cms 640pp colour illusts very good flexiback with decorated boards The essays are: leading a creative agency; the earthly paradise; trends; print impact; print perspective; advertising culture where have all the crazies gone?; advertising & art; technology & advertising; after John Ford.

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Bibliografische Details

Titel

Advertising Now. Print

Verlag

Taschen Koln c 2005

Erscheinungsjahr

2006

Sprache

Englisch

ISBN-10

3822840270

ISBN-13

9783822840276

Einband

Hardcover

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Inhaltsangabe

<div>Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.</div>

�ber die Autorin bzw. den Autor

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Digital Beauties, TASCHEN's 1000 Favorite Websites, and Illustration Now!.

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