Advertising and IMC : Principles and Practice
Mitchell, Nancy, Moriarty, Sandra E., Wells, William
ISBN 10: 0132163640 ISBN 13: 9780132163644
Verlag: Pearson Education, Limited, 2011
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Hardcover
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Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 11494655-6
Inhaltsangabe:
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Reseña del editor: <>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Bibliografische Details
Titel: Advertising and IMC : Principles and Practice
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2011
Einband: Hardcover
Zustand: Very Good
Auflage: 9 Edition.
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Advertising and IMC Principles and Practice
Verlag:
Pearson Education Limited, EDIMBURGO, 2015
ISBN 10: 1292017392
ISBN 13: 9781292017396
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Softcover
Anbieter: Biblioteca di Babele, Tarquinia, VT, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: OTTIMO USATO. X ED. INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669. Artikel-Nr. KNM0473
Anzahl: 1 verfügbar
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Advertising & IMC: Principles and Practice, 10th Edition
Anbieter: BooksRun, Philadelphia, PA, USA
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Hardcover. Zustand: Good. 10. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Artikel-Nr. 0133506886-11-1
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Advertising & IMC: Principles and Practice, Global Edition
Verlag:
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
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Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR007291446
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Advertising & Imc: Principles And Practice, 10/E
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G9332574146I5N00
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Advertising & Imc: Principles And Practice, 10/E
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G9332574146I3N00
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Advertising & IMC: Principles and Practice, Global Edition
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9781292017396
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Advertising & IMC: Principles and Practice, Global Edition
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Advertising & IMC: Principles and Practice, Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781292017396
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Internationale Ausgabe
ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
Internationale AusgabeAnbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-4524
Anzahl: 5 verfügbar
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Advertising & IMC: Principles and Practice
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0134480430I3N00
Anzahl: 1 verfügbar
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Advertising & IMC: Principles and Practice, Global Edition
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1292262060I5N00
Anzahl: 1 verfügbar