Advertising & IMC: Principles and Practice, 9th Edition
Sandra Moriarty; Nancy Mitchell; William D. Wells
ISBN 10: 0132163640 ISBN 13: 9780132163644
Verlag: Pearson, 2011
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Hardcover
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Beschreibung
Beschreibung:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.41. Bestandsnummer des Verkäufers G0132163640I3N00
Inhaltsangabe:
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Reseña del editor: <>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Bibliografische Details
Titel: Advertising & IMC: Principles and Practice, ...
Verlag: Pearson
Erscheinungsdatum: 2011
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket
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Advertising & IMC: Principles and Practice, 9th Edition
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.41. Artikel-Nr. G0132163640I5N00
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