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Bibliografische Details

Titel: The Advertising and Consumer Culture Reader
Verlag: Routledge
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 0415963303
ISBN-13: 9780415963305
Einband: Softcover
Zustand: Good

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Inhaltsangabe

The Advertising and Consumer Culture Reader assembles the most important writings on advertising and society. Arranged thematically, these 27 essays will provide readers with the some of the best-known and most provocative writings on the nature, process, and social implications of advertising and consumer culture for society.

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Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge.

Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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