The Advertising and Consumer Culture Reader

Sprache: Englisch

Verlag: Taylor & Francis Ltd, United Kingdom, London, 2009

0415963303 / 9780415963305

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Commercial breaks, radio spots, product placements, billboards, pop-up adswe sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Readeran incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertisingfrom the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topicsfrom consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Bestandsnummer des Verkäufers GOR008648082

Titel
The Advertising and Consumer Culture Reader
Autor
Joseph Turow (University of Pennsylvania, USA)
Verlag
Taylor & Francis Ltd, United Kingdom, London
Veröffentlichungsjahr
2009
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0415963303
ISBN-13
9780415963305
Artikelgewicht
794 Gramm
Abmessungen
178.0 x 254.0

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