Advanced Presentations by Design: Creating Communication That Drives Action

If you've ever wondered why your presentations do not get enough of your audience to act on what you present, then spend 20 minutes with this book.Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.All this is delivered via the succinct 10-step Extreme Presentation method, which has been field-tested extensively in leading corporations such as Microsoft, Kimberly-Clark, eBay, ExxonMobil, HJ Heinz, and Motorola. Advanced Presentations by Design takes you, step by step, from a stack of information to a finished presentation that will compel your audience to take action.Expert Praise for Advanced Presentations by Design"Advanced Presentations by Design is the best researched book on presentation design that I've ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations.