Added Value: The Alchemy of Brand-Led Growth
Sherrington, M.
ISBN 10: 1403903875 ISBN 13: 9781403903877
Verlag: Palgrave MacMillan, 2003
Gebraucht
Hardcover
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Beschreibung
Beschreibung:
Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1403903875I3N10
Inhaltsangabe:
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Über die Autorin bzw. den Autor: MARK SHERRINGTON began his career at Unilever where he ran many of the biggest household brands, including Persil, and went on to become a Marketing Director and global category manager. In 1988 he founded Added Value, the leading marketing consultancy, which by 2001 employed 400 people in eight countries around the world with a fee income of $75 million. He is now Global Marketing Director at SABMiller plc.
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Bibliografische Details
Titel: Added Value: The Alchemy of Brand-Led Growth
Verlag: Palgrave MacMillan
Erscheinungsdatum: 2003
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket