ISBN 10: 1471836126 / ISBN 13: 9781471836121
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Inhaltsangabe: This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning. - Gives in-depth insight into Business practices and theories - Wolinski and Coates are known for their comprehensive yet accessible style. - Ensures students can understand the real world context of what they're learning and apply their knowledge with fact files on real businesses - Provides practice exercises at the end of each chapter that reflect the style of the new assessments including multiple choice, short answer, data response and case study questions Contents Unit 7 Analysing the strategic position of a business - 1 Mission, corporate objectives and strategy - 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis - 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance - 4 Analysing the external environment to assess opportunities and threats: political and legal change - 5 Analysing the external environment to assess opportunities and threats: economic change - 6 Analysing the external environment to assess opportunities and threats: social and technological - 7 Analysing the external environment to assess opportunities and threats: the competitive environment - 8 Analysing strategic options: investment appraisal Unit 8 Choosing strategic direction - 9 Strategic direction: choosing what markets to compete in and what products to offer - 10 Strategic positioning: choosing how to compete Unit 9 Strategic methods: how to pursue strategies - 11 Assessing a change in scale - 12 Assessing innovation - 13 Assessing internationalisation - 14 Assessing greater use of digital technology Unit 10 Mana

About the Author: John Wolinski and Gwen Coates are both experienced Business authors.

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John Wolinski
Verlag: Hodder Education Jan 2016 (2016)
ISBN 10: 1471836126 ISBN 13: 9781471836121
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Buchbeschreibung Hodder Education Jan 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - Make the most of your AQA A Level Business textbook by John Wolinski and Gwen Coates with this guide, providing full answers and mark schemes. Englisch. Artikel-Nr. 9781471836121

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