ADVERTISING CAMPAIGNS WORKBOOK. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Melvin & Leigh, Publishers (edition 2nd), 2021
- Softcover
- Gebraucht
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 2. Februar 2016
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 30,50
Artikelbeschreibung des Verkäufers
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Workbook.
Bestandsnummer des Verkäufers 1733934448-11-1-42
- Titel
- ADVERTISING CAMPAIGNS WORKBOOK
- Autor
- David Koranda; Kim Bartel Sheehan; Harsha Gangadharbatla
- Verlag
- Melvin & Leigh, Publishers (edition 2nd)
- Erscheinungsjahr
- 2021
- Zustand
- Very Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 1733934448
- ISBN-13
- 9781733934442
- Auflage
- 2nd.
The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.
The new Second Edition has been thoroughly revised and updated and includes the latest information on the AAF’s National Student Advertising Competition (NSAC). There is also a lot of new information on B2B advertising, virtual teams and pitches, and new and updated tasks added throughout the book.
The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.
The new Second Edition has been thoroughly revised and updated and includes the latest information on the AAF’s National Student Advertising Competition (NSAC). There is also a lot of new information on B2B advertising, virtual teams and pitches, and new and updated tasks added throughout the book.
The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.