Rise Rich: Intentional Living for First Generation Wealth Builders is a transformational personal finance and mindset guide for those determined to break generational cycles, build wealth from the ground up, and design a life of purpose, freedom, and abundance.
Written by LaChelle P. Johnson-financial educator, mindset coach, and founder of The Wealth Building Lab™- this empowering guide blends financial literacy, mindset mastery, and actionable wealth-building principles to help readers move from survival to stability, growth, and long-term wealth.
Through transparent storytelling, faith-based motivation, and practical tools, Johnson speaks directly to first-generation wealth builders, entrepreneurs, and young professionals navigating the real-world money challenges of adulthood-credit, savings, debt, discipline, and vision. Every chapter offers proven financial strategies, reflection prompts, and real-life action steps that teach readers how to:
Rise Rich isn't just a book-it's a movement. A call for a new generation to rise above statistics, rewrite their money story, and redefine what it means to live rich in every sense of the word.
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Born and raised in Landover, Maryland, LaChelle Johnson is a proud product of Prince George's County Public Schools. A federal contracts professional and Chief Administrative Officer by trade, she holds a Bachelor's degree in Business and Management and a Master's in Management Studies from the University of Maryland Global Campus.Born to teen parents with no financial blueprint to follow, LaChelle turned her challenges into her calling. After becoming a Certified Master Financial Coach, she founded The Wealth Building Lab, LLC and the Rise Rich Collective, a movement designed to equip first-generation wealth builders with the mindset, tools, and accountability to break financial strongholds and design their own rich lives.Her authorship journey began after the passing of her grandmother, which inspired her to channel grief into purpose through writing. That healing led to her debut book Rise Rich: Intentional Living for First-Generation Wealth Builders.Now known as the Chief Richologist, LaChelle empowers young adults, families, and professionals to master their money, live intentionally, and build generational wealth - without sacrificing the joys of everyday life. Through her upcoming AI-powered financial coaching app, Rise Rich AI, she's redefining what it means to have a "personal finance coach" in your pocket.
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