Time Has Come Today: Rock and Roll Diaries 1967 - 2007 - Hardcover

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Before he co-founded Rhino Records and put decades of rock and roll history back into musical circulation, Harold Bronson was a devoted fan with boundless enthusiasm, a discerning ear and a near-photographic memory. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines before launching the Rhino label from the back room of the Los Angeles record store he managed.

Completing a trilogy that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), this 40-year diary documents Bronson’s progress from student musician and journalist to label executive, where his fandom, wit and wildly creative imagination augmented and altered the course of many brilliant careers. Time Has Come Today contains accounts of significant events and meetings with noted hitmakers and reveals fascinating details that have never before been made public.

Featuring close encounters with:

• The Monkees
• Peter Noone
• The Turtles
• AC/DC
• Arthur Lee and Love
• Gene Simmons
• Maurice Gibb
• Ozzy Osbourne
• John Sebastian
• George Carlin
• George Clinton
• Andrew Loog Oldham
• Henny Youngman
• Electric Light Orchestra
• Neil Innes
• Mark Lindsay
• Paul Anka
• Peter Asher
• Mickie Most
• Badfinger
• Spirit
• Rod Argent
• Stephen Bishop
• Wally Amos

...and many more

Praise for Time Has Come Today:

“Bronson’s early love of the British Invasion filled him with dreams of becoming part of the music world. He achieved that goal as co-founder of Rhino Records, the greatest American reissue label ever. In diary-like fashion, he tells us about his journey with much the same innocence, passion and humor that he brought to Rhino.”
—Robert Hilburn, author of Johnny Cash: The Life

“From encounters with amiable metal maestros Gene Simmons and Ozzy Osbourne, to cantankerous Monkees, Doors insiders, punk rock icons, Suzi Quatro, Blondie, the Bee Gees, George Harrison, and dozens more, Bronson bluntly tells it like it was with an amazing eye for detail. As Rhino label exec, Bronson butts heads with nutty artists making outlandish demands even as he fights to make sure they get the back royalties owed to them, bails mad visionaries like Love’s Arthur Lee out of jail, and rescues forgotten geniuses from obscurity, presenting them to the world as they should have been from the beginning. You can dip into any page of Time Has Come Today and find a fascinating new anecdote to illustrate why Arthur Lee called Bronson ‘the most honest man in the music business.'”
—Andrew Grant Jackson, author of 1973: Rock at the Crossroads and 1965: The Most Revolutionary Year in Music

“It takes a true insider to tell the tale. Harold was there and wrote it all down: his own life trajectory described in day-by-day minutia: encounters with the stars, where they ate, attendance figures and album sales, craziness and good times, the particulars that distinguish the music business from all others.”
—Barry Miles, author of Paul McCartney: Many Years From Now and many other books

“Harold Bronson, co-founder of Rhino Records, has seen it all in his 40+ years of being a mover and shaker of the LA rock record industry. He knew everybody, including me! What's more, he kept a diary for all those years, and here are hundreds of the juiciest, most revealing, most colorful entries, printed for your edification and pleasure. He's an ace writer and a fearless critic. This, his third book, is a total page-turner.”
—Barret Hansen (Dr. Demento)

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