Audacious: How Humans Win in an AI Marketing World - Softcover

Inhaltsangabe

"A bold and brave book." Philip Kotler
“A Red Sea moment in the history of marketing.” Keith Reynold Jennings
"A masterpiece." Charlene Li
"More than a book. An interactive manual!" KIRKUS REVIEWS

The AI bots are coming. And you can't take more classes or get a degree to out-smart them. You have to out-human them. In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight … with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you’re a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book "essential" and an "instant classic."

Inside, you'll find:

• Jaw-dropping case studies from the world’s most innovative leaders.
• More than 100 actionable tips to infuse audacity into your marketing
• The astonishing economics of dull marketing
• Insights on "everyday awe" that transforms customers into advocates
• A bold new view of marketing measurement

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Mark Schaefer is a marketing strategy consultant to many of the world’s leading brands, an acclaimed keynote speaker, and college educator. He is the bestselling author of “Marketing Rebellion,” “KNOWN,” and “Belonging to the Brand” among other titles.

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