RECENT TRENDS IN MARKETING AND HUMAN RESOURCE MANAGEMENT- VOLUME I - Hardcover

Inhaltsangabe

Recent Trends in Marketing and Human Resource Management - Volume I is an edited volume that presents contemporary research and emerging perspectives in the fields of marketing and human resource management. The book covers key themes such as digital marketing, consumer behaviour, branding, social media marketing, talent management, employee engagement, HR analytics, leadership, and organizational development. By integrating academic insights with practical applications, this volume serves as a valuable resource for academicians, researchers, students, and industry professionals seeking to understand the evolving business landscape and the latest trends shaping marketing and human resource practices.

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