The 4% Code: How to Design, Build, and Fuel a Business that Scales - Hardcover

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Jeshua Zapata's fascination with business began as a young boy in Medellín, Colombia when a single moment of curiosity-walking into a business with his father to ask the owner how it all worked-set him on a lifelong path of creation and growth. Today, Jeshua is the Co-Founder and President of Xzito, a growth-focused marketing and strategy firm that has supported more than 1,500 founders and leadership teams across multiple industries. He teaches in the Goldman Sachs 10,000 Small Businesses Program and speaks on entrepreneurship, leadership, and scalable growth.