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FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA - Softcover

Dr. Manoj M

 
9798896735649: FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA
Softcover
ISBN 13: 9798896735649
Verlag: Notion Press, 2025

Inhaltsangabe

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products—special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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Verlag
Notion Press
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798896735649
Einband
Taschenbuch
Anzahl der Seiten
138
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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