Managing Digitalization Processes in Business: (Business Issues, Competition and Entrepreneurship) - Hardcover

Inhaltsangabe

This publication is a theoretical and practical guide for those who study and work at the intersection of digital transformation, management, and business. It is dedicated to a comprehensive analysis of the changes caused by digital transformation in various areas of business economics and social development. The authors explore the evolution from the Industry 3.0 model to the paradigms of industrial revolutions: Industry 4.0 and Industry 5.0, through the prism of sustainable development, social inclusion and ethical responsibility. Among the key topics covered include: transformation of management and business processes in the digital age; ethical aspects of the use of digital technologies and artificial intelligence; development of digital competencies of personnel; the development of wiki models as collective forms of communication and digital platforms for participation and the use of digital tools in business activities - from chatbots to algorithmic marketing and digital logistics. This book also focuses on transforming management practices, such as digital management, developing digital competencies, and new corporate security and internal communication approaches. A separate section is devoted to analyzing digital communication models and digital platforms for collective participation in decision-making, which are becoming especially important in the context of the emergence of network societies. The publication will be helpful for teachers, higher education students, managers, researchers, and specialists working in the digital economy, innovation management, digital ethics, and entrepreneurship. The structured presentation, interdisciplinary approach, and examples of modern practice make it a relevant reference for professional growth and learning in the digital age.

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