Chinese for Professions (Part 5)- Marketing and Advertising, Learn Career-Focused Mandarin Communication Skills, Vocabulary and Cultural Insights for International Marketing Professionals - Softcover

Inhaltsangabe

Marketing is a field where language, culture, and creativity come together. Chinese for Marketing and Advertising helps professionals build practical Mandarin Chinese skills for communicating in marketing environments and understanding industry-specific expressions.

This book covers key areas such as branding (品牌, pǐnpái), advertising (广告, guǎnggào), consumer insights (消费者洞察, xiāofèizhě dòngchá), and digital marketing (数字营销, shùzì yíngxiāo) through useful vocabulary and real business examples.

With practical conversations and professional phrases, the book supports effective communication with clients, partners, and marketing teams. It provides a foundation for understanding both the language and cultural aspects of modern marketing communication.

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