What factors Influence: Insurance Need - Softcover

Inhaltsangabe

The persuasion of insurance buyers-specifically regarding medical, savings, and accident policies-requires a departure from traditional economic models that assume consumers act as perfectly rational agents.

According to the framework established by my opinion, in my analysis of consumer behavior, traditional economic theory often fails to account for the psychological nuances that drive purchasing decisions. Instead, behavioral economics posits that consumer demand is heavily influenced by past habits, psychological triggers, and the specific economic environment in which the individual operates.

To persuade a potential buyer to invest in these insurance products, one must move beyond mere price-utility calculations and address the cognitive biases that govern how individuals perceive risk and future security.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.