Destination Marketing Tricks, Tips, and Ideas: For DMOs and Anyone Exploring Creative Ways to Win in Tourism - Softcover

Inhaltsangabe

If you’re a DMO official struggling trying to come up with creative ways to stretch a small budget, this book is for you.
Written by a highly successful small and medium market DMO veteran and based on tried-and-true experiences, Destination Marketing Tricks, Tips, and Ideas is filled with big and small ideas to supplement your budget, build program support, advertise and market innovatively, and create exciting and memorable events.
As a bonus, you will also find templates for determining and tracking R.O.I., media exposure, and sponsor event exposure value.

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